The campaign has prompted some confusion as to whether people included in the campaign are claiming to be using methamphetamines.
The state of South Dakota has a new statewide meth prevention and awareness campaign called "Meth. We're On It."
The campaign, which launched Monday and was announced by South Dakota Gov. Kristi Noem, seemed to include people saying they were "on," or using, methamphetamines. The campaign will include television commercials, radio ads, billboards, social media and a website called "OnMeth.com." While some were poking fun at the campaign, Noem said on Twitter "The whole point of this ad campaign is to raise awareness. So I think that’s working..."A new anti-meth campaign in South Dakota has prompted a bit of head-scratching. But the state's governor said this big reaction is exactly what the push was aiming for.
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