The initiative is the brainchild of former art-fair executive Noah Horowitz.
is one of the inaugural works included in the Artist's Choice initiative at the Contemporary Curated sale at Sotheby's New York on September 30.
The new model, called Artists Choice, will kick off on September 30 with Sotheby’s Contemporary Curated auction in New York. Seven artists, including Kevin Beasley of Casey Kaplan Gallery, Kennedy Yanko of Jeffrey Deitch, and Vaughn Spann and Alexandre Lenoir from Almine Rech, have consigned work directly to the sale. The works are priced from $15,000 to $120,000. Galleries and artists split the hammer price according to their own agreement.
“I believe we have something of a magic formula, a channel that is not only custom-fit for galleries and artists but enticing for collectors seeking to access some of the most ambitious art being created today.” rtists given the opportunity to choose one charity to receive 15 percent of the hammer price. This donation will be split evenly between the auction house and the artist, with one half taken from the hammer price and the other coming out of the buyer’s premium.
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