The study shows how gender bias reinforces itself.
In each of the five experiments, a group of 1,112 average Americans were asked to examine pairs of paintings. Created between 1625 and 1979, the works were incredibly similar in style and subject matter, but one was by a man and one was by a woman.
The result was the same in a second experiment asking participant to guess which work was more popular among those surveyed. The final experiment compared responses from two groups, one of which was told which of the two artists was more famous—almost always the man. That group was 14 percent more likely to guess that the male artists’ work was more popular.. Private collection.
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