Meet social media's most valuable athletes:
a year to pitch their wares, in part because of his massive social presence, which is flooded with ad promotions for his sponsors’ brands.
Of the three major social media platforms, engagement is typically much higher on Instagram than on Twitter or Facebook, says Roger Breum, Hookit’s marketing head. Instagram represented 46 of the top 50 accounts with the highest engagement rates. James is the clear leader on social media among his NBA peers, but he has some new competition in his own house. His son, Bronny, who is a top-rated 14-year-old basketball player, opened an Instagram account in late May. He racked up 2.9 million followers in two months.New Cleveland Brown Odell Beckham Jr. has the most followers and interactions among NFL players, but Tom Brady, who turns 42 today, added the most followers during the first half of the year with 1.9 million.
Boxer Canelo Alvarez, who pocketed $35 million for his May unanimous decision over Daniel Jacobs, more than doubled his social media base during the first half of 2019.
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