OPINION: Snap sounded the alarm Thursday that the long-feared internet advertising meltdown may finally be here, writes tpoletti.
Snap Inc. sounded the alarm Thursday for the long-feared internet advertising meltdown that could be coming in the normally busy fourth quarter.
Based on comments by Snap SNAP, -0.71% on Thursday, the results are not pretty. The young social-media company, known for its Snapchat app, blamed the changes Apple made to iOS as a big factor in its $3 million third-quarter revenue shortfall. In addition, Snap executives forecast that fourth-quarter revenue would grow at a rate of only about 19% to 20%, down from third-quarter growth of 57%.
Last December, Facebook even launched a full-on PR assault on Apple, with full-page ads in three national newspapers, proclaiming that Apple’s then-upcoming changes would hurt the ability of small businesses to offer targeted advertising to consumers, and app developers’ ability to offer free content.
“[Advertisers] don’t necessarily want to accelerate the field of products that they are going to have a hard time getting into the hands of customers, and that is somewhat broad,” Snap Chief Business Officer Jeremi Gorman told analysts on Thursday’s post-earnings conference call.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
SNAP Stock Price | Snap Inc. Stock Quote (U.S.: NYSE) | MarketWatchSNAP | Complete Snap Inc. stock news by MarketWatch. View real-time stock prices and stock quotes for a full financial overview.
Lire la suite »
Snap CEO Evan Spiegel Says Regulation Alone Won’t Fix Social MediaSnap Chief Executive Evan Spiegel says government regulation isn’t a substitute for companies working to promote the well-being of their users
Lire la suite »
Snap Shares Slide as It Blames Apple’s Privacy Changes for Hurting Its Ad BusinessSnap said revenue rose 57% in the latest quarter, but it expects growth to slow due to Apple's privacy changes. Shares were down 27% in after-hours trading.
Lire la suite »
Maura Higgins hints at Giovanni reunion after snap of two champagne glassesMaura Higgins shared an image of a bottle of champagne and two champagne glasses as she checked in to her glamorous central London hotel on Wednesday
Lire la suite »
‘The Marvels’ Director Nia DaCosta on Why Thanos’ Snap Was “All” Captain America’s FaultTheMarvels director Nia DaCosta says only one person is to blame for The Snap in Avengers: Infinity War - CaptainAmerica. 'He should have just sacrificed Vision,” she says, “He chose one robot’s life...over literally the entire universe”
Lire la suite »
Make Apple-Cinnamon Everything With This Freeze-Dried-Fruit ToppingWhether you're dusting warm cider doughnuts or sprinkling it over your morning bowl of oats, this sweet-tart apple-sugar topping adds a dose of autumnal flavor to everything it touches.
Lire la suite »