Matter’s delays mean fewer new smart home products today
While the big smart home platforms have been bullish on Matter since the beginning, with Amazon, Google, and Samsung SmartThings pledging their full support, exactly how that will manifest itself in their apps and other control devices has been murky. Nanoleaf’s Chu singled out Apple, whom Nanoleaf worked closely with on the launch of its Essentials A19 bulb to coincide with the arrival of the HomePod Mini. “We know nothing about what Apple plans to do with Matter,” he says.
, which has been made more complicated as more OS and chipset makers have jumped on board with Matter than anticipated.It also seems there is still a lot of “hammering out” of exactly how existing ecosystems will adopt Matter. “Ecosystems manufacturers will want to position themselves in Matter with a unique functionality, this will be a competitive landscape,” says Böth. “They’ll try to convince everybody that there’s value in making tailor-made things for their platform.
Do it once, and do it right is Nanoleaf’s approach now. But as Matter’s timeline keeps shifting, Chu admits it’s been challenging. “We would love to have recognized that revenue earlier and be building out that aspect of our business,” he says. “But we’re in it for the long game.”
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