Sephora carries nearly 300 beauty brands. Right now, 36 are owned by people of color, seven of which are Black-owned and founded.
No amount of concealer can cover up the fact that many beauty brands owned by people of color are missing from major retailers. But Sephora hopes to change that.sells 36 beauty brands owned by people of color — seven of which are Black-owned and founded, according to a Sephora spokesperson. In total, Sephora carries nearly 300 beauty brands.
” — a movement that calls on major retailers to commit 15% of their shelf space to Black-owned businesses because Black people make up 15% of the U.S. population.
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