Researchers examine flavor perceptions of cigar pack color Color Cigar Flavor Perception JAMANetworkOpen RU_CTS RutgersSPH
By Dr. Priyom Bose, Ph.D.Feb 7 2023Reviewed by Aimee Molineux Recently, a leading US cigar brand, Black & Mild, promoted its latest blend, Royale, in purple packaging. The company has previously sold the same cigar in a blue package, which was promoted on the company's website between 2011 and 2016. The shift in consumer perception based on the package color was notable.
About the Study In this study, researchers investigated the association between cigar pack color and consumer flavor perceptions based on the Rutgers Omnibus Study survey data, which is part of a quarterly Amazon Mechanical Turk survey. This survey includes US adults between the ages of 18 and 45 years.
Study Findings A total of 2541 individuals responded to the survey, among which 1546 were female, and 979 were males. The mean age of the participants was 33.2 years. The study cohort consisted of 10.9% Hispanics, 11.4% non-Hispanic Black, 67.8% non-Hispanic White, and 9.2% other non-Hispanic races.
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