On expanding her skincare line and why you should view her compacts like valuable jewelry, appreciating the patina they develop.
launched her namesake organic makeup line in 2010, luxury green beauty barely existed. Explaining the concept to retailers proved to be difficult, as they considered prestige and green beauty mutually exclusive. “I remember talking to a department store in Japan, and they had the green [products] in the basement and on the main floor were the luxury [products],” she recalls on a recent visit to Toronto. “I joked that mine should be on the steps [in between].
Fuelled by an idyllic childhood spent growing up on her family’s farm in Denmark, Kjaer Weiss had wanted her organic eyeshadows, blush and lip tints in sustainable packaging, but didn’t want to compromise on appearance. That’s how she settled on luxe, weighty metal compacts that can be refilled, an idea conceived by designer Marc Atlan who she approached after falling in love with a
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