.TraceeEllisRoss is the latest to enter the beauty game.
, Ross is launching a new product line. On Tuesday, September 3rd, the star took to Instagram to announce her new hair care brand, Pattern by Tracee Ellis Ross, a line for “curly, coily, and tight textured hair,” available on its website starting on September 9th, and will eventually hit Ulta stores nationwide. The line will consist of seven products: a shampoo, three different conditioners, leave-in conditioner, and two hair serums.
“[Pattern] is the result of 20 years of dreaming, 10 years in the making and 2 years of working with chemists,” she wrote on Instagram. “I’m so excited to share this with y’all.”is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one,” she continued.
"It’s not that those skin tones and hair types haven’t existed, but there hasn’t been a large space and understanding for it," she continued. "That’s why it’s taken me so long to make these dreams happen.” “I’m excited for PATTERN to join the natural hair movement,” she wrote on Instagram. “And to celebrate our hair for what it is: beautiful!”
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