A Barbie based on the French novelist Marcel Proust was cut from Mattel's Barbie movie due to test audiences not understanding the reference.
No sooner had the warm colors of Barbie land with Allan touched the audience’s eyes than a shudder ran through executives, and they stopped, intent upon the extraordinary thing that was happening to them: The exquisite Proust Barbie had invaded the screen, and audiences were lost. And all from a test screening of Barbie . Yes, the rumors are true.
Ironically, Lucy Boynton, who played Proust Barbie but was cut from much of the film , is speaking out about her experience becoming an untouched madeleine on the cutting room floor. Reduced to a mere crumb that could nonetheless involuntarily conjure memories of mornings at Combray, Boynton tells EW she can be seen “softly in the background” of the film because test screenings revealed “contemporary audiences don’t know who Proust is, so the joke doesn’t quite land.
Barbie Marcel Proust Mattel Movie Test Audiences Reference Cut
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