Barbie's 65th Anniversary: How Mattel Is Celebrating the Doll's Milestone

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Barbie's 65th Anniversary: How Mattel Is Celebrating the Doll's Milestone
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Associate Lifestyle Reporter

Amid her changing appearance, new careers and recent blockbuster film debut, Barbie is not slowing down as she celebrates her 65th anniversary. The iconic doll's birthday and International Women's Day both fall on March 9, and Barbie's parent company Mattel is unveiling several new dolls to commemorate the occasion. “Barbie’s story has never been just about her,' Krista Berger, senior vice president of Barbie and global head of dolls, said in a statement.

Part of Barbie and Ken’s appeal is their portrayal of eternal youth and happiness — a concept that “Barbie” director Greta Gerwig frequently parodies in the film. There are also multiple versions of Barbie and Ken in the “Barbie” movie. As Gosling himself told GQ, “If people don’t want to play with my Ken, there are many other Kens to play with.” Regardless of their real ages, Barbie and Ken remain cultural icons to this day — and life in plastic still seems fantastic.

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