Prada has joined the proliferation of luxury brands in the Hamptons.
In the heart of the village of East Hampton,on Friday opened a permanent, 1,600-square-foot shop situated at 2 Newtown Lane. It’s the first time the Italian luxury brand has opened a store in the Hamptons, representatives from the company confirmed.
The building is “sober and elegant in keeping with its surroundings, while the interior is framed by a sequence of large windows,” the company said in a statement provided to WWD. Prada’s ivory and green stripes, also seen in certain of the luxury brand’s other locations, cover the walls, floors and furniture, and there is a green neon sign that provides a fresh interpretation of the Prada triangle logo.
The store houses the men’s and women’s collections of ready-to-wear, leather goods, footwear and accessories and also showcases a special summer-inspired grouping. Newtown Lane and Main Street comprise the village’s primary shopping venues. Aside from Prada, there are shops for Ralph Lauren, Tory Burch, Altuzarra, Brunello Cucinelli, Loro Piana, J. Crew and Intermix, among other brands., at 26 Newtown Lane that will remain open through Labor Day.
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