About 400 million people visit Pinterest every month in search of inspiration for all sorts of projects, from decorating cakes and planning weddings to designing costumes and creative landscaping
Technology
Shares in Pinterest jumped 13% Wednesday after PayPal’s interest in acquiring it became public. Investors were less enthusiastic about PayPal when the potential deal broke, sending its shares down 4.9%. Pinterest is primed to benefit from that growth. Some 80% of its users have discovered a new brand or product on Pinterest, and 45% of people in the U.S. with an annual household income greater than $100,000 are on the platform, the company has said.Photo:Lynn Mumbing Mejia, a 25-year-old blogger in British Columbia, was browsing Pinterest recently for winter-holiday gift and decoration ideas when a post featuring a $70 manicure kit caught her eye. “I ended up buying it for myself,” she said.
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