The Berlin-based streetwear and lifestyle publication Highsnobiety is weighing a potential sale after several suitors showed interest.
A source close to BDG said: “BDG is actively looking for new partners and a logical merger could be Highsnobiety and Bustle Digital Group. With their recent joint venture with W, it would make sense for them to progress into men’s fashion.”
Founded by David Fischer as a streetwear blog launched in 2005, Highsnobiety has grown into a destination for street culture, with business spanning e-commerce,According to data provided by Similarweb, the U.S., the U.K., Canada, and Australia are four of its biggest markets, representing around 60 percent of visitors. WebsiteIQ revealed that Highsnobiety has on average 1.48 million unique visitors per month.
Its other main competitor, Complex Media, was bought by Verizon and Hearst in 2016 in a 50-50 ownership structure. The terms of the deal were not disclosed. The Verizon-Hearst pact valued Complex at between $250 million and $300 million, the Wall Street Journal reported, citing anonymous sources.
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