The city of Ottawa has pulled a jaywalking advertisement from its test ads for an upcoming road safety campaign this fall, after councillors and the public criticized the graphic nature of the ad and its messaging.
Two councillors are calling on the city of Ottawa to remove a social media test ad focusing on pedestrian jaywalking. One ad features an artist depiction of a bloodied pedestrian lying on the ground after being struck by a vehicle.
On Sunday, the head of Ottawa's Public Works Department said the test ads focusing on pedestrians have been pulled,"given the concerns with the use of the 'jaywalking terminology." Four advertisements focusing on pedestrians were among 18 test ads the city of Ottawa launched last week in advance of an official road safety campaign in the fall.
Gonthier said while the"initial reaction is focused on the pedestrian jaywalking", there are similar pedestrian injury test ads that speak to driver behavior.
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