No, Bruce Willis has not sold his 'digital likeness rights' to a deepfake company

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No, Bruce Willis has not sold his 'digital likeness rights' to a deepfake company
France Dernières Nouvelles,France Actualités
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A rep for Willis has denied that a 'digital twin' of the actor is about to start starring in movies on his behalf

—might be used for other projects, the whole “digital likeness rights in perpetuity” thing appears to have been an invention by other writerFor one thing, there’s the simple fact that, per Deepcake itself, you can’t actually; you can only license them on an individual basis. Also, we’re not AI-image-generation experts or anything

, but given how much effort, and source material, it takes to make a brief appearance by these kinds of digital creations —dependent as it is on the whims of lighting, facial angles, etc.

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