Well known action star Bruce Willis has sold his likeness to a deepfake firm, giving him a unique way to return to movies.
Moviegoers could see Bruce Willis, one of the most well-known action movie stars around, returning to the big screen in the future. Willis initially stepped away from acting in March of 2022 following a diagnosis of aphasia, a degenerative brain condition that impacts the person’s cognitive abilities. Now, though, Willis could return thanks to deepfake technology., and it can cause difficulty with a person’s language and speech.
Whether or not this kind of technology will be used beyond promotional films – like the Russian phone commercial Willis’ “digital twin” was featured last year – is unclear. But, having the likeness of a big-star actor like Bruce Willis is sure to earn Deepcake some extra points when it comes to dealing with top brands and publishers.
There has always been a lot of talk about the negative effects that deepfakes can offer. But, for actors like Bruce Willis, deepfake technology can offer an enticing way to keep your career alive, without having to worry about the physical barriers that might come in the way. This isn’t even the first time we’ve seen deepfake tech being used on such a possible scale, either.shows and movies. This tech has allowed them to de-age characters and bring them back to life in entirely new ways.
Sure, it isn’t always perfect, and there is absolutely some room for it to be abused, but when it comes to putting stars like Bruce Willis back on the screen, there’s an argument to be made for the positive changes that deepfake technology can offer.Joshua Hawkins fell in love with writing and technology at a young age. Eventually he decided to combine the two and started writing about video games, the latest tech, and all the cool gadgets he could find.
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