Nike earnings preview: Wholesale sales, China and consumer demand in the spotlight

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Nike earnings preview: Wholesale sales, China and consumer demand in the spotlight
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Nike is set to report earnings on Thursday as investors remain focused on any signs of a consumer slowdown in North America and any impacts from slower growth in China.

Investors are focused on how consumers are holding up amid fears ofn. Challenges in China and the wholesale sector of the business will also be top of mind as Wall Street projects earnings per share and margins to shrink compared to the same period last year.

Nike's stock has stumbled in anticipation. Shares are down 9% over the last month and Wall Street analysts are warning of a subdued report from the athletic apparel behemoth.Revenue: $12.99 billion vs. $12.

Three months ago, Nike CFO Matthew Friend described "strong consumer demand" as a driver for sales during the fourth quarter. Investor's will be on guard for any changes in that lookout ahead of the crucial holiday season. Other retailers have recently warned that the reemergence of student loan payments

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