LONDON (Reuters) - E-commerce giant Shopify is investing in wholesale platform Faire, the companies said on Wednesday, in a global deal that would see ...
LONDON - E-commerce giant Shopify is investing in wholesale platform Faire, the companies said on Wednesday, in a global deal that would see the start-up adopt Shopify technology for itsLONDON - E-commerce giant Shopify is investing in wholesale platform Faire, the companies said on Wednesday, in a global deal that would see the start-up adopt Shopify technology for its clients.
Shopify's director of product Aneeqa Khan said the partnership would make it easy for Shopify merchants to find wholesale buyers, and enable retailers to source from Faire's network of brands.Faire, which focuses on independent businesses, says brands that previously only sold directly to consumers are switching to a wholesale model as they seek to curb their running costs.
Faire's biggest market is the United States, but Europe is its fastest-growing, Rhodes said, since launching in 15 European countries in 2021.
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