Neutrogena is betting big on personalization. The brand is leveraging its existing Skin360 mobile app to bring forth a technology that will further address consumers’ unique skin needs: 3D-printed personalized supplements.
“Consumers are looking at their health holistically — not just from a topical perspective, but also from the inside-out,” said Roberto Khoury, senior vice president and general manager at Neutrogena. “We want to explore all avenues that can contribute to keeping your skin’s vitals at their best.”
Depending on one’s detected skin needs and declared skin goals , the supplements include nutrients such as vitamins A through D, Selenium, zinc, riboflavin, coenzyme Q10 and more. “3D printing means we only have to order exactly what we need,” said Melissa Snover, chief executive officer and founder of Nourished, who initially harnessed the technology to create personalized gummy candies at The Magic Candy Factory and ultimately saw its potential for the health and wellness sector.
The collaboration marks Neutrogena’s latest endeavor aiming to bring tailor-made skin solutions to consumers.
France Dernières Nouvelles, France Actualités
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