This podcasting network has quietly become one of the top names in women’s media
Dear Media was founded as a joint venture between the entrepreneur Michael Bosstick, who serves as the company’s chief executive, and Raina Penchansky, the founder of Digital Brand Architects , the leading lifestyle influencer management company, which helps social media creators monetize and expand their brands. DBA’s primacy in the field was cemented when the management company was acquired by United Talent Agency in 2019.
The Bossticks recognized that countless influential women with huge online followings, including lifestyle content creators, reality stars and entrepreneurs, wanted to start podcasts but were dismissed or were greatly undervalued by the male-dominated podcast industry. So, they partnered with Penchansky, whose company had a record of working with major female content creators, and Dear Media was born.
Each Dear Media brand speaks to a specific type of woman or interest. Dear Media shows cover topics including fashion, entertainment and pop culture news, dating, marriage, pregnancy, the challenges of being a woman in the workplace, and more. The network does include men, but they largely speak to the company’s predominantly female audience.
Unlike other podcast companies that have generic equipment and bland studio spaces, Dear Media has constructed Instagram and YouTube-ready studio spaces in West Hollywood and Austin. The spaces have become a hub for influencers and celebrities who come in as guests or to host their own shows, simply to sit in front of the Dear Media branded microphones.
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