There's an entire behind-the-scenes ecosystem around the buying and selling of fashion that relies heavily on travel and face-to-face meetings, two things that won't be considered safe until...well, who knows?
Author:Dhani MauPublish date:May 19, 2020There's been a lot of discussion around what future fashion weeks are going to look like, with all the logistical challenges presented by the Covid-19 pandemic — but what about the trade side of things?
Some overarching themes? Digital solutions to in-person activities will be key; communication between retailers and brands needs to be stronger than ever; and everyone needs to be aligned when it comes to delivery and event schedules — which, yes, need to change. Read on for the highlights from all four conversations.
In preparation for the launch, the Nuorder team have been hosting webinars and training brands in how to use its virtual showroom, with labels like Alice + Olivia and Redone already preparing their content for launch in June. As for the future, Skuza and Wells feel that once this type of technology is widely adopted, there will be no going back.
When it comes to doing business for upcoming seasons, Brand Assembly is also going digital — at least, partially. Its next trade show was scheduled for June 15 through 17 to support resort collections, and France and her team are instead planning three days of digital programming including workouts, discussions and virtual showroom walkthroughs.
And, as France also mentioned, communication with brands has been key, says Aiken: "It's been really encouraging to see how collaborative people have been — how open to different ideas and different ways of thinking about things — and I think it's brought the industry together more than I've ever seen before in terms of those relationships between retailers and brands."
As far as those proposed changes to delivery schedules, Aiken is excited that conversation is happening but notes that everyone is going to have to get "on the same page."
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Texas Moving To Phase 2 — Reopening Bars, Allowing Pro Sports To ReturnTexas is moving to Phase 2 of its reopening, paving the way for bars to reopen, restaurant service to expand and professional sports to return
Lire la suite »
Caitlyn Jenner sends moving message to LGBT people struggling in lockdownEXCLUSIVE: The Keeping Up With The Kardashians star teamed up with The British LGBT Awards and It Gets Better UK for their InThisTogether campaign
Lire la suite »
Martin Garrix Plays From the Back of a Moving Boat: WatchIf there&39;s one thing quarantine has demanded of the music world, it&39;s been creative ways for artists to reach their fans.
Lire la suite »
Hear Marc Maron’s Moving, Devastating Tribute to Lynn SheltonMarc Maron has released an emotional tribute to his late partner, Lynn Shelton: “I loved her. A lot. And she loved me, and I knew that”
Lire la suite »
Thousands enter Kate Middleton's photo project as we showcase five moving imagesThe Duchess of Cambridge's search to find the best pictures of life in lockdown has seen an astonishing 7,500 entries in just the first week
Lire la suite »
Watching a Livestreamed Home Birth Was Incredibly Moving“A mixture of emotions flooded through me as I watched: anger, fear, shame, love, and joy. As a woman, I knew that what I was watching was important, but as a black woman, I knew it was shedding light on the sustained crisis within the birthing world”
Lire la suite »