Motown Records announced on Wednesday it has launched The ABC Initiative, a multi-faceted campaign focused on helping communities in need during the COVID-19 pandemic. Set to the tune of the The Ja…
. “#MotownABCs will uplift our artists and their work, other creators, Black and Brown-owned businesses and various non-profit relief efforts. At the heart of this campaign is what is at the very heart of our label: being an unfaltering pillar of strength for our community in times of levity and in times of crisis.”
The #MotownABCs is meant to reflect how life in quarantine has made people “get back to basics.
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