More than slime: What fans can expect watching Cowboys-49ers on Nickelodeon | Evan_P_Grant
CBS will do a traditional broadcast of the game featuring lots of schematic analysis. Nickelodeon will offer a different wrinkle.
Which pretty much sums up this whole endeavor. CBS, with Jim Nantz and Tony Romo, will do a traditional broadcast of the game featuring dad jokes and lots of schematic analysis. Nickelodeon, which sits under the same ViacomCBS umbrella as CBS, will offer a different wrinkle. “If you love the Cowboys and Spongebob, yeah, we’re the place for you,” he said. “Yes, we’re trying to reach a younger audience. But we’re trying to teach, not talk down to anybody.”
Both Burleson and Robbins have three kids at home, ranging from ages 8 to 17. They have invested time in Nickelodeon with their kids. A year ago, Burleson spent as much time re-watching Nickelodeon shows as All-22 Film in preparation for the broadcast.
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