Meta Platforms Inc announced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth this year.
A logo of Meta Platforms Inc. is seen at its booth, at the Viva Technology conference dedicated to innovation and startups, at Porte de Versailles exhibition center in Paris, France June 17, 2022. REUTERS/Benoit Tessier/File Photoannounced a series of new ad formats on Tuesday, aimed at creating new revenue streams for the short video and business messaging products that it has identified as key to growth this year.
Another new Reels format features horizontally scrollable carousel ads, which can display between two and 10 images at the bottom of a Reel, the post said.Describing the company's business strategy at a press event, Meta executives said the new formats could lure Reels creators with ways to earn money from ad placements next to their videos.
The executives also touted ads that open direct chats between businesses and prospective customers saying Meta can now use artificial intelligence to optimize whether the ads target new customers or those most likely to make a purchase.
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