The UCLA NIL collective Men of Westwood is hoping to keep the Bruins on top of their game in the rapidly changing world of college sports.
Devastation hung over the three friends as they mulled the future of UCLA basketball in the bar of the team hotel. A medicinal round of drinks did nothing to improve their mood. Attempts at consolation felt feeble. Along with players’ parents, they showered Jaime Jaquez Jr., Tyger Campbell and their teammates with applause when the Bruins disembarked from the team bus at the hotel after losing to North Carolina in the 2022 NCAA tournament. Just as crushing as the defeat was the sense of despair.
While visa restrictions bar the Bruins’ international players from NIL work in the United States, some were able to participate in clinics for underprivileged children and complete promotional work while abroad this summer. The team showed up at a Los Angeles basketball camp in July even though the international players could not financially benefit. They came anyway, wanting to help the kids and hang out with their teammates.
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