During team meeting, Utah Utes football players had no idea they were in for a treat.
Name, image and likeness deals in college athletics are more popular than ever, with athletes signing sponsorships like professional athletes would. While some players earn NIL deals with car dealerships, thefor Dodge Ram pickup trucks. The Utah Crimson Collective, a nonprofit organization, organized the deal and will be covering the lease and insurance payments, according to Forbes. Players will be responsible for tax payments.
The players sprinted onto the field from the smoky tunnel like it was game day, each claiming a truck and expressing their excitement at having new wheels to show off around town.
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