Mark Cuban: This is the one lie all successful entrepreneurs tell via CNBCMakeIt
You have to be able to lie yourself to get started as an entrepreneur, tech billionaire Mark Cuban says.
Cuban goes on to explain that most entrepreneurs are so terrified when taking the first steps toward launching a new business that they have to lie to themselves in order to psych themselves up enough to move ahead. Cuban warns against being a"wantrepreneur," or someone who have an idea for a business, but can't convince themselves to go beyond just talking about putting that idea to work.
In Cuban's case, he seemingly faced long odds to become a billionaire when he arrived in Dallas at the age of 23"with $60, hole in my floorboard, case of oil in the trunk & a floor to sleep on in Dallas," he said in 2017. But even though Cuban soon got fired from a job selling software, he didn't allow himself to let his dire situation dent his confidence. He formed a software company called MicroSolutions that he sold in 1990 for $6 million.
"You have to look at your own company and be brutally honest with yourself and say, 'What do we do well?' That's great. But also be honest and say, 'What do we not do well? Where are our challenges? And then how can we improve them?'" Cuban toldAmazon Insights for Entrepreneurs last year.
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