Los Angeles school officials joined a growing number of public agencies taking legal action against youth vaping, filing a class-action lawsuit on behalf of school districts throughout the state against San Francisco-based industry leader Juul.
Los Angeles school officials on Tuesday joined a growing number of public agencies taking legal action against youth vaping, filing a class-action lawsuit on behalf of school districts throughout the state against San Francisco-based industry leader Juul.
Attempts to contact a Juul representative on Tuesday were not successful, but Juul has characterized its response to increasing scrutiny and health concerns as appropriate and responsible. The company has said it will suspend the sale of mango, creme, fruit and cucumber pods in the U.S., while also suspending U.S. advertising.Flavored pods are especially appealing to young, first-time nicotine users, experts have said.
Juul also hired social media “influencers,” to attract youths to its product, the suit stated. “Juul now insists it never marketed to young people. This assertion is patently false.” On Aug. 19, the Los Angeles County of Department of Public Health released survey results indicating that more than 30% of high school students said they used e-cigarette products; 10% said they were regular users.mysterious lung diseaseThe illness is marked by chest pain, shortness of breath and vomiting, and it has largely affected young people. The vast majority of cases, almost 80%, involve e-cigarette users younger than 35, and an additional 15% are younger than 18.
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