“After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review,” Adidas said Thursday.
The clothing was perceived as making a mockery of Black Lives Matter, a movement meant to highlight discrimination, racism and police brutality against black people.Twitter/Candace Owensdespite the backlash, writing on his Instagram Stories on Tuesday, “Everyone knows that Black Lives Matter was a scam now it’s over you’re welcome.”
Adidas would not be the first fashion company to cut ties with the “All Falls Down” rapper, though. Gap confirmed in September that they
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