Adidas Says Its Relationship With Kanye West Is Under Review

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Adidas Says Its Relationship With Kanye West Is Under Review
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West partnered with Adidas in 2013 to manufacture and distribute items from his Yeezy clothing line. He’s recently been publicly critical of the company and its CEO.

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"He's had a tremendous impact globally for us," Rorsted told CNBC in August."Kanye is our most important partner worldwide. We have a very, very good relationship with him. We communicate with him on a very ongoing basis. And we're very proud of that relationship.". That partnership saw Yeezy clothing sold at Gap stores and online. But West similarly claimed he wasn't given enough control over the items, including color selection and price point.

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