Expect a new age-verification system, and caps on how many Juul products you can buy.
Juul announced Thursday it would introduce a new age-verification system at the point of sale aimed at keeping its products out of minors’ hands, the e-cigarette giant’s latest attempt to distance itself from allegations that it caters to teens.
The company’s announcement came as an increasing number of states, most recently Maryland and Virginia, have reported patients with vaping-related lung illnesses. Through Juul’s new program, scanning a Juul product will lock point-of-sale systems until a valid government ID is scanned. The program also automatically limits the number of Juul products one customer can buy, a measure intended to curb legal-age customers from buying in bulk and reselling to minors.
“The rise in e-cigarette use during 2017–2018 is likely because of the recent popularity of e-cigarettes shaped like a USB flash drive, such as JUUL,” the CDC said. “These products can be used discreetly, have a high nicotine content, and come in flavors that appeal to youths.” Burns, however, has stopped short of using the words “crisis” or “epidemic” to refer to the underage vaping problem, as the previous Food and Drug Administration commissioner did last year. “I’m not gonna use the same words ... others have used. But it’s big and concerning,” he told CBS News.
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