The FTC is investigating whether Juul used deceptive marketing and targeted minors, according to a Wall Street Journal report. The company has been criticized for fueling a teen vaping “epidemic.”
Regulators have criticized Juul for fueling a teen vaping "epidemic," scrutinizing the company's early advertising campaigns that used young models and bright colors. Critics say the images positioned Juul as a lifestyle brand and attracted young people.
Juul, which wouldn't comment on the investigation, said in a statement that it fully cooperates "and are transparent with any government agency or regulator who have interest in our category." The company said it has "never marketed to youth" and that its 2015 ad campaign, known as "Vaporized," "was intended for adults in the 25-34 year-old demographic and lasted for six months.
"If one views the sales and revenue data, there is no evidence that it drove use, youth or otherwise," the company said. "Nonetheless, we regret that the campaign was executed in a way that was perceived as appealing to minors."
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