As quarantine and stay-at-home orders trap people indoors, the olds are infiltrating the youth-driven world of the TikTok dance challenge.
on TikTok. It’s the new reality as quarantine and stay-at-home orders keep people indoors around the world.
The “Savage” challenge was one of the most popular dance challenges in March, with 9.3 million videos created using the song, said Greg Justice, TikTok’s U.S. head of content programming, via email. Other popular dance challenges in March include the viral — elbow, elbow, shimmy, clap — dance to “Something New” by Wiz Khalifa featuring Ty Dolla Sign.
On March 24, the platform launched a #DistanceDance challenge and fundraiser featuring 15-year-old Charli D’Amelio, TikTok’s most followed creator with more than 47 million followers, “to reach young people across the country and around the world, encouraging them to practice social distancing in a fun and creative way.” Justice said.TikTok, which is owned by the Beijing-based tech company ByteDance, began as the lip-syncing app.
Rodell Bautista’s 15-year-old daughter introduced him to TikTok in late March, inviting him to join her in a dance challenge. After posting the video to Twitter, Bautista, 46, created what he called a TikTok “Dance-A-Palooza” — asking family members to join him in dance challenges to songs including the “Cha-Cha Slide,” “Men in Black” and “Love Shack.”
“I’ve been bugging every family member every day,” said Bautista, who lives in Winnipeg, Canada. “Sometimes they’re a bit annoyed, but they’re kind of amused by it.”
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