“We want to help support the community that keeps us entertained,” TikTok reps say
has pledged $250 million to support frontline medical workers, educators and local communities — in addition to $25 million in ads to help organizations convey public health information. One hundred million dollars in ad credits will go to businesses looking to rebuild, while $2 million will go to MusiCares, the charitable arm of the Recording Academy.
“TikTok was created to bring joy and inspiration to our community,” TikTok president Alex Zhu wrote in a. “That idea has come to life through the playfulness of our creators who’ve brought dance challenges, funny performances, creative memes, and delightfully unique moments. It’s been largely about having fun.”
“We know that musicians, artists, and those working in the industry have seen countless gigs canceled because of this pandemic,” Corey Sheridan, Head of Music Partnerships and Content Operations, wrote in a. “And we want to help support the community that keeps us entertained.
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