Impacted families, advocates say fentanyl crisis requires a COVID-style awareness blitz -
They want to see the type of flood-the-zone coverage that COVID-19 received at the height of the pandemic, and they wish celebrities with millions of social media followers would step up to warn young people about fake pills and other fentanyl-laced drugs that can kill with a single dose.
Families who spoke to The Washington Times said their wish list includes mandatory school curriculum on the dangers of fentanyl at K-12 schools and pop-up warnings about fentanyl when young people log onto social media platforms. Authorities warned that fake versions of Adderall, a drug used to treat attention-deficit hyperactivity disorder, could be laced with fentanyl after two Ohio State University students died of overdoses last May.
Policymakers, doctors and journalists have been talking about the risks of fentanyl since it began flooding the heroin supply during the middle of the last decade. But sometimes people who spend a lot of time on a subject overestimate how much the rest of the general public knows about it, according to Keith Humphreys, a Stanford University professor who tracks the opioid crisis.
“The kids of America are not watching mainstream media, they’re not watching cable news, they’re not reading The Washington Times, The Washington Post, The New York Times, The New York Post. They’re watching video reels on Instagram, Snapchat, TikTok, right? That’s what they do all day long,” Mr. Maltz said. “We’re not thinking outside the box. People don’t even understand how these kids are operating across America today.
“Our national response requires a united effort that combines the best ideas from harm reduction, law enforcement and drug education in ways that have a lasting impact,” said Ed Ternan, co-founder of Song for Charlie. “I hope the administration will use its renewed focus on the issue to foster innovation and encourage higher levels of cooperation between all parties within the government and the private sector.
Mr. Filson said he would like to see social media companies go further and post an immediate warning when they open the app, while others want states to put fentanyl warnings alongside reading and math as part of the school day.
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