Korean firm will also go one-step beyond and use the tech to improve older models
Hyundai is considering introducing “pay-to-use” features within its cars, such as the ability to activate heated seats, as part of a move to keep connected to its customers post-sale. “We are looking at feature-on-demand as an option, in order to add more personalisation in the car,” said Marcus Welz, head of Hyundai Connected Mobility – a new European-based division.
As part of that, feature-on-demand integration is one of the next steps – although the brand did not confirm if it would affect models already on the road. This concept is nothing new; BMW, for example, already limits some features – both hardware and software – already fitted to the car behind paywalls, something it has been widely criticised for.
France Dernières Nouvelles, France Actualités
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