Both the Maverick and the F-150 Lightning enjoyed sales uplifts of over 80 percent in Jan-Mar 2024 versus the same period last year
Ford Maverick recorded 39,061 sales, a rise of 81.9 percent. The Blue Oval shifted 7,743 F-150 Lightning EVs, up 80.4 percent. ICE F-150 sales dropped slightly, but it’s still America’s favorite truck. Pickup truck sales in North America held mostly steady in the first three months of 2023, just over 650,689 trucks finding homes, a drop of 2.7 percent on Jan-March 2023. But there were some clear winners that bucked the same-again trend, and both of the runaway successes wore Ford badges.
The ICE F-150’s decline occurred despite the truck receiving a makeover in the fall of 2023, but might be explained by last year’s UAW strike action and the increased popularity of the Chevy Silverado HD and its GMC Sierra HD brother . ModelQ1 '24Q1 '23% DiffChevy Colorado14,92213,25612.6%Chevy Silverado EV1,061-Chevy Silverado HD41,91636,88313.6%Chevy Silverado LD84,58687,111-2.9%Chevy Silverado MD2,4242,998-19.1%Chevy Silverado Total129,987126,9922.4%Ford F-150 ICE152,943170,377-10.
Chevrolet Colorado Chevrolet Silverado Ford Ford F-150 Ford Maverick Ford Ranger GMC GMC Canyon GMC Sierra Honda Honda Ridgeline Hummer Hyundai Hyundai Santa Cruz Jeep Jeep Gladiator Nissan Nissan Frontier Nissan Titan Sales Toyota Toyota Tacoma Toyota Tundra Trucks USA
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