Apps like BeReal are catering to changing attitudes in how we represent ourselves on social media, placing candidness over slickness and curation.
These sites have in common is that they move away from the traditional social media experience by putting weight on exclusivity.
You needed an invitation to get into Clubhouse, a mutual’s handle to build a BeReal feed, and someone else to take a photo of you for Poparazzi. These apps not only promote “realness” but also a collectivist mindset that users can’t find in other apps. For Gen Z this seems to be the biggest priority.
Alexis, a 17-year-old BeReal user, explains how the app is a way for her to “show others what you are doing in that instance.” She also adds how the app takes out the desire to be perfect through new photo trends. “The blurry, and ‘phone to sky’ selfies contribute to [this] candidness trend. It shows that you are willing to upload anything and you don’t care if it isn’t really a perfect ‘aesthetic picture.
This movement also translates into our everyday lives. Nur Safa, a Gen Z BeReal user, breaks down how the renowned phrase: “[‘REAL’] has been taken over to have an almost satirical meaning. It can be attached to a joke or serious moment and have the same implication that just means the person can relate in some capacity or another.”
Before the era of BeReal, media authenticity was the epitome of social media status; to somehow prove that you were the natural part of an engineered world. If we go back to, say, 2018, your Instagram feed was probably filled with the I-am-staring-at-the-camera-because-I’m-pretty or the look-at-the-dope-wall-behind-me-that-I-totally-didn’t-spend-days-looking-for photos that usually took hours to plan, shoot, edit and of course to post. It was a whole lot of work, for a whole lot of nothing.
France Dernières Nouvelles, France Actualités
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