The messy fight for mindfulness.
Meditation apps are perhaps the purest distillation of this peculiarly 21st century problem. They encapsulate, in just a few pixels, the promise and peril of these thin black bricks we navigate, communicate, sleep, pee, poop, and, now, improve ourselves with.
The first thing Headspace, Calm, and Breethe ask you when you open their app is why you’re there. Stress reduction, anxiety reduction, improved focus, improved relationships—the list of fundamental human problems is surprisingly short. The insight helps the company serve you relevant content. It’s also useful data, letting developers quantify users’ needs.
Tony Hsieh, the director of product for Calm, holds a similar view: “We focus on making the Calm experience as peaceful as possible,” he wrote in an email. “People tell us all the time how the notification serves as a good reminder to take a break and reset from what they’re currently doing. Rather than a notification to open the app, it’s a notification to step away from your phone and take care of yourself.
France Dernières Nouvelles, France Actualités
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