More often than not, food and drink products overtly marketing to children are more unhealthy and have worse nutritional content than those not marketing to children.
Researchers from the University of Toronto said their study was designed to examine “the relationship between nutrient composition and marketing power.” They examined package design and nutrition data for 5,850 “child-relevant” packaged foods that were listed in a 2017 Canadian database. More than 20 categories of food were defined by researchers as being “relevant” to kids. The list included cookies, crackers, toaster pastries, drinkable yogurt, and cereal.
Overall, 13% of the “child-relevant” foods were considered by the researchers to have “child-appealing marketing.” Those foods were significantly more likely to be poor in nutritional quality, compared to foods with less appealing packaging. The foods with packages designed to influence kids were more likely to have high sugar content and low levels of nutrients that Canadian health officials say kids need the most.
Worldwide, public health officials have expressed concern at rising rates of childhood health problems related to nutrition, such as obesity and diabetes. The CDC issued an alarming earlier this year indicating that 1 in 3 children in the U.S. don’t eat a daily serving of fruit, and half of kids don’t eat a daily serving of vegetables.“Unhealthy products with powerful child-appealing marketing displayed on [the] package are prevalent in the food supply,” the authors concluded. “Implementing marketing restrictions that protect children should be a priority.”: “Child-appealing packaged food and beverage products in Canada–Prevalence, power, and nutritional quality.
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