Parking is the only good or service that Americans expect to be immediately available, perfectly located, and free.
for parking, on the other hand, can help resolve this conundrum. That has been one of the central insights of Donald Shoup, the parking scholar whose 2005 bookput a spotlight on America’s tragic obsession with parking supply. About a third of downtown traffic consists of drivers looking for parking. By pricing the curb correctly, Shoup argued, you could make that traffic vanish overnight.
Until, starting a few years ago, Seaside put Shoup into practice. The town made visitors pay for parking starting in March. In the high season, it charges dynamic pricing, with parking fees rising and falling depending on how crowded the lot is. The result, the Davises say, is a smoother parking experience for everyone—one that sorts visitors by how long they’re staying and, crucially, provides incentives for families to carpool, instead of having each teenager driving their own car.
A few blocks from the paid parking is Seaside’s Central Square. It’s a semicircular plaza lined with the town’s civic buildings: the post office, the bookstore, the record shop. In the center there’s a grassy lawn where kids play soccer. It was also, until recently, a giant parking lot. During COVID, the Davises decided to turn it into a pedestrian plaza. Robert sent Duany a photo. “I always thought Seaside was a parking slum,” the architect reflected, “a strip shopping center with Steve Holl buildings. This plaza was one of the least favorite spaces I ever designed, because it was so full of cars. And one day COVID came, and it was so beautiful! It was the Cinderella of spaces.
Seaside is not your typical American city. It’s a vacation resort; the houses cost millions. But it’s not the only popular destination to find that the humble parking meter can decrease the number of cars that come, organize those that do, and fund public improvements besides.
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