PHOENIX – The COVID-19 pandemic has been a challenge for small businesses that previously relied solely on in-person interactions. But thanks to a different kind of viral experience, two Arizona businesses aren’t just surviving, they’re thriving.
Their secret? TikTok, the social media app that hosts short-form videos ranging from 15 seconds to 10 minutes.
People are also reading… “When we first started, our views were like one to 100 if we were lucky,” Ulloa said. “Then one day we woke up and we had a video hit a million views.” TikTok takeoffAfter encouragement from her friends and family, Jessica Camacho started Decor by Jess, a small party-decoration business in 2019. It’s all in the family: Her husband and sisters are the only other employees of the Glendale business.
“That’s especially true during the pandemic because people were spending a lot of time at home,” Sharabi said. “They were feeling isolated. They were on their phones and on their computers. We saw a lot of people really relying on social media.” Kelsey Sidowski, who lives in the West Valley, found Jump Into Bliss on TikTok. Looking to rent a bounce house for her son’s 10th birthday, she researched its other social media accounts to determine whether the business was legitimate.
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