Assessing the environmental impact of rental fashion.
. Plus returns are sent back in a plastic bag. Rent the Runway is doing a better job than many competitors on the packaging front, shipping in custom reusable garment bags and hangers, though every item inside is wrapped in a plastic dry cleaning bag. The company recycles these for its customers, but, as Velázquez-Martínez points out, not all plastic is utilized in the recycling progress.For avid renters, free laundry is one of the perks.
The reason for my confidence? Fashion’s biggest environmental crime lies in overproduction. Of the 3.3 billion tons of CO2 equivalents generated by the apparel industry every year, the majority are emitted while making more clothes, clothes that mostly end up in landfills long before their useful lives are over. Reducing the impact of industry is the most challenging part of tackling climate change; sharing clothes through rental platforms presents a simple and obvious solution.
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