How a sports-gear company created the first virtual trade show for the outdoor industry, where media personalities and influencers can connect with brands in a video-game-style simulation (by HeatherRochfort)
. and their accompanying Oculus Rift headset dominated the headlines. Boles knew he didn't want to create a trade show where everyone needed headsets at their desks back home, so he and his team bided their time until virtual reality caught up with the real world.In the meantime, Boles began creating the messaging of the future event. With experience in three successful exits, including the, Boles understands technology.
The Thin Air solution is to invite more people to the initial round table. At present, any type of content creator In inviting a broader range of content creators, Thin Air is doubling down on the notion that the general public knows, likes, and trusts their favorite social media personalities just as much as they believe mainstream media or branding messaging.
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