“Inclusivity-focused” has assumed a new meaning for digital outdoor retailer MoosejawMadness.
THE GREAT OUTDOORS: “Inclusivity-focused” has assumed a new meaning for digital outdoor retailer Moosejaw. Moosejaw said it launched two lines in collaboration with Walmart Inc.: Lithic, a backpacking and hiking equipment brand, and Allforth, an outdoor apparel company.
Lithic offers a selection of lightweight tents, down and synthetic sleeping bags, technical day packs and multiday backpacking packs, as well as all-in-one stoves and cook sets. The line — available on Moosejaw’s and Walmart’s web sites, Moosejaw stores and select Walmart stores — is well-timed for consumers seeking some Thoreau-inspired solace outdoors during the coronavirus pandemic.
“This step is just one of many that we must take as an industry to be more inclusive to people of all ethnicities, genders, sizes and economic backgrounds. Offering apparel and gear at more approachable price points can pave the way for a lifelong love of the outdoors. It is hard to ignore that during the past weeks, we have seen an entirely new group of consumers discover the outdoor experience for the first time. It is our job to keep this consumer engaged for the long haul.
France Dernières Nouvelles, France Actualités
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