What is the one truth that funding resource outlets like Shark Tank, TechCrunch, and Instagram won’t tell you about raising capital? According to founder, inventor, and serial entrepreneur Dawn Dickson, actually making money from the deal is more complex than you’d think.
In 2022, PopCom officially deployed PopShop Local digital pop-up shops at twelve new locations, partnering with a variety of Black- and women-owned brands, widening the reach of the hybrid e-commerce and brick-and-mortar storefronts dubbed as the “iPhone of vending machines.” Dispensed brands have included Flat Out of Heels, Ruby Love, The Brow Dr., Soulflowe, Drink Fresh Juice, Jelcie, Brew and Feed, Coco and Breezy, and Ginger and Honey.
To combat the lack of knowledge surrounding the foundational aspects of raising capital, Dickson provides one-on-one coaching and education to founders through her website DawnDickson.me. Currently owning 37% of PopCom with 98% of the controlling votes as CEO, she’s been able to steer crucial decision-making that continues to benefit the company and its shareholders.
Growing up, Dickson found examples of her signature style of entrepreneurship through her parents’ thriving businesses, which she described as frameworks that kept them from ever taking outside jobs. Her mother was a housewife generating a significant income through an at-home daycare service, while her father owned home inspection and remodeling businesses.
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