With top contenders fizzling at the box office, awards season—both the movies themselves and their promotion tactics—might need to change.
also opened wide nearly a month ago and has yet to cross $10 million in domestic sales. Other notable movies, such as Universal’shave bombed unequivocally, again despite strong reviews. As the bad news has piled up, incoming contenders like Sony Classics’sThese indie films have, largely, met with excellent reviews and sparked powerful cultural conversations.
Though people are clearly eager to go out after two years of streaming from their couches, it’s mostly for can’t-miss tentpoles likewhich has earned $372 million in the U.S. “Art house and prestige movies are having the longest road to recovery after the pandemic,” says box office analystwho suggests that audiences have become accustomed to streaming these movies, many of which are available to buy or rent mere weeks after they debut in theaters.
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