The studio’s latest animated release, Strange World, fizzled over the holiday weekend, as Disney’s annus horribilis nears its end.
But even those projections were way too optimistic.
The movie generated less than half that, taking in a paltry $18.9 million in its first five days in theaters. For the usual three-day time frame,Strange World was equally unpopular. Put it all together, and it’s certain the $180 million production will likely cost Disney a small fortune.Lightyear reported sales of $27.2 million in its first three days last Thanksgiving.
Part of Disney’s problem is that it has conditioned audiences to avoid the multiplex, as many of its pandemic-era releases either debuted simultaneously in theaters and on Disney+, or arrived on the streaming site just a few weeks after the films landed in theaters. (Adult dramas also have struggled to get an audience, as
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